Industries · Real estate
Lead generation for real estate that ends in site visits, not cold numbers
Most property enquiries die between the form and the first call. We run lead generation for real estate that answers each buyer on WhatsApp as soon as they enquire, checks budget and location, and books the site visit for your team. Every campaign runs in your own ad accounts and waits, paused, until you approve it.
The three problems builders and brokers tell us about
These come up on almost every first call with a developer, broker or channel partner.
Portal leads are shared and go cold fast
A buyer who fills a listing form often hears from several agents within the hour. If your team calls back the next morning, the buyer has already spoken to three people and stopped picking up unknown numbers.
Wrong-budget enquiries eat the sales team's day
Someone asking about a 3 BHK with a 2 BHK budget, or a buyer wanting a different locality, still takes a call, a brochure and two follow-ups. Your best closers spend hours on people who were never going to buy this project.
Site visits get promised, then skipped
A buyer says 'Sunday, maybe' on the phone and nobody confirms it. Without a reminder, a location pin and a named person to meet, many planned visits never happen and the lead quietly drops off the list.
The campaign plan we would run for a property project
You start with one sentence, for example: 'Get booked site visits for our 2 and 3 BHK project near the metro.' The system turns that into a plan you review line by line.
- 01
Build the plan around the project, not the brand
We split budget across Meta lead forms, Google Search on project and locality keywords, and YouTube walkthrough videos. The plan shows audiences, keywords and ad copy for each platform before anything goes live.
- 02
Ask the qualifying questions inside the form
The lead form asks configuration, budget band and when they plan to buy. That one step filters out a large share of browsers before your team sees the lead.
- 03
Reply on WhatsApp the moment the form is submitted
The Qualifier agent confirms budget and preferred location over WhatsApp. If the buyer does not reply, the AI calling agent can make a short follow-up call, and the Follow-up agent sends reminders on a set schedule.
- 04
Book and confirm the site visit
The Scheduler agent offers visit slots, sends the location pin and confirms the day before. Your sales person gets the lead with the full chat history and a lead score.
- 05
Keep tuning every 20 minutes
The optimisation loop reads results, compares ad sets, moves budget toward the ones producing qualified visits and pauses the ones that are not. It runs 72 checks a day and flags tired creatives so you can swap in fresh photos or walkthroughs.
Sample budget split for a residential launch
Shown as a share of your own monthly ad budget. Your real split depends on the project, city and goal.
| Platform | Share of your budget | Job in the plan |
|---|---|---|
| Meta lead forms (Facebook and Instagram) | 45% | Main source of enquiries, with budget and timeline questions in the form |
| Google Search | 30% | Buyers already searching the project name, builder or locality |
| YouTube | 15% | Walkthrough and amenities videos for people still comparing projects |
| Meta retargeting | 10% | Reminds website visitors and video viewers to book a visit |
Illustrative split — your plan is built from your goal and budget. Ad spend is paid by you directly to each platform.
Audiences we would test first
Families upgrading their home
People living within a commute of the project who engage with home-buying content, many of them moving from a rented flat to their own.
Non-resident buyers
For Indian projects, buyers living in the Gulf, UK or US who are looking at their home city. They often prefer video calls and WhatsApp over phone calls.
Investors and second-home buyers
Kept in a separate ad set with separate copy, so their enquiries are scored and routed differently from end users.
Sample ad copy (for illustration only)
Sample 1: '3 BHK homes, a short walk from the metro. See the sample flat this weekend — pick your slot on WhatsApp.'
Sample 2: 'Planning to move from rent to your own home? Get the floor plans and price sheet on WhatsApp in one tap.'
Sample 3 (for buyers abroad): 'Buying back home from overseas? Book a live video walkthrough of the site with our team.'
Every line is written for your project, checked against your brochure and approved by you. Where your project is RERA-registered in India, the registration number is shown on the ad as required.
Sample WhatsApp follow-up script
A sample of how the first conversation could go after a buyer fills a Meta lead form. Wording is set with you before launch.
Business: Hi Ramesh, thanks for asking about the 3 BHK homes near the metro. I'm the project assistant. Can I ask two quick questions so we send the right details?
Lead: Ok sure
Business: Is this for your own family to live in, or as an investment? And roughly when are you planning to buy?
Lead: For us to live. Maybe in the next 3-4 months
Business: Got it. Here is the floor plan and price sheet for the 3 BHK units. Would you like to see the sample flat? We have slots on Saturday and Sunday.
Lead: Sunday 11 am works
Business: Booked for Sunday at 11 am. Our sales manager will meet you at the site office. Here is the location pin. I'll send a reminder on Saturday evening.
Lead: Thanks. Is parking available there?
Business: Yes, visitor parking is next to the site office. See you on Sunday, Ramesh.
Your ad accounts, your billing, your approval
Every campaign is built and staged paused inside your own Meta, Google and YouTube accounts. Nothing spends until you approve it, and you can pause everything with one click. You sign in to the platforms yourself — we never see or store your passwords — and ad spend is billed by the platforms straight to you.
Keeping property ads clean and compliant
Property ads carry more rules than most. In India, RERA-registered projects should show the registration number in their ads, and claims about possession dates, approvals or amenities must match what is registered. We do not write lines that promise price growth or rental returns.
Some ad platforms treat housing as a special ad category in certain regions, which limits how finely you can target by age or location. The plan respects those limits rather than working around them. Every week the Report Writer agent sends a plain-English summary of what ran, what it cost and which ad sets produced booked visits.
Price
Credits from ₹899 + GST or $9.99. No retainer, no subscription
You buy credits once and they only move when something is done: a lead found, an invite sent, a conversation handled, a campaign built. A quiet week costs nothing, and credits never expire. Ad spend is separate and paid to the platforms from your own ad accounts.
Curious what each step costs? See how credits work on boostmysites.in: a qualified lead is 12 credits, a WhatsApp conversation 10, a campaign built 150.
Questions buyers ask
Are these leads exclusive to us, or shared like portal leads?
They come from ads running in your own ad account and land in your own forms, so they are yours. We do not resell or share enquiries between clients.
Can you show our RERA number in every ad?
Yes. Where your project is registered, we include the number in the ad copy or creative, and you check it before approving the campaign.
How much ad budget do we need for a project launch?
There is no fixed number. The plan is built from your goal and the budget you set, and our ad budget calculator can help you think through a starting number. Ad spend goes from you directly to the platforms, separate from the credits you buy from us.
What happens to a lead who says they will buy in a year?
They are scored lower and placed on a slower follow-up track on WhatsApp and email, so your team focuses on near-term buyers without losing the long-term ones.
Do you guarantee a number of site visits or bookings?
No. Nobody can honestly guarantee that. What we do commit to is a clear plan, campaigns that only run after you approve them, and a weekly report showing exactly what happened.
Keep reading
Free campaign plan
See your campaign plan before you spend.
Tell us what you sell and who you want to reach. We'll show you the plan: budget split, audiences, ad copy. Nothing goes live until you approve it.