Industries · Clinics and healthcare
Lead generation for clinics that turns enquiries into booked appointments
Patients search, message two or three clinics, and book with whoever answers first and clearly. Our lead generation for clinics runs careful, policy-safe ads, replies to every enquiry on WhatsApp, and offers real appointment slots. Your front desk stops chasing and starts confirming.
Why clinics struggle to fill appointment slots
Dental, dermatology, physiotherapy, fertility and specialty clinics describe the same three gaps.
The front desk cannot answer messages and patients at once
Receptionists are checking people in, handling payments and answering the landline. Instagram and WhatsApp messages wait for hours, and an anxious patient rarely waits that long.
Price shoppers crowd out genuine patients
Many enquiries only ask 'what is the cost?' and vanish after hearing a number. Without a quick way to understand the problem and explain what a consultation includes, staff time goes to people comparing prices across town.
Health ads are easy to get rejected
Ad platforms have strict policies for health content. Before-and-after photos, outcome promises or copy that points at a personal condition can get ads disapproved or accounts restricted, so many clinics give up on ads entirely.
The campaign plan we would run for a clinic
A typical one-sentence goal: 'Fill weekday consultation slots for our dental clinic from people within 5 km.' Here is how the plan would take shape.
- 01
Target the catchment, not the whole city
Patients rarely travel far for routine care. Ads are limited to the area around each branch, with Google Search covering treatment-plus-locality searches and Meta covering nearby people who are not searching yet.
- 02
Write copy that informs instead of promising
Ads describe the service, the doctor's qualifications and the consultation process. They avoid outcome claims and personal-condition targeting, in line with platform health-ad policies.
- 03
Answer and triage on WhatsApp
The Qualifier agent asks what the visit is about, preferred branch and time of day. It does not give medical advice — clinical questions are passed to your staff.
- 04
Offer real slots and send reminders
The Scheduler agent offers open slots and sends a reminder before the visit. Patients who stop replying get a gentle follow-up, and the AI calling agent can ring those who prefer a call.
- 05
Shift budget toward booked consultations
Every 20 minutes the loop compares which treatments, areas and ads are producing booked appointments, moves budget toward them and pauses the rest. You get a plain-English report each week.
Sample budget split for a single-branch clinic
Percentages of your own monthly ad budget, as an example only.
| Platform | Share of your budget | Job in the plan |
|---|---|---|
| Google Search | 50% | People searching a treatment or 'clinic near me' in your area |
| Meta (Facebook and Instagram) | 35% | Local awareness and appointment-request forms |
| YouTube | 10% | Short doctor explainer videos for people researching a treatment |
| Meta retargeting | 5% | Reminds website visitors to book their consultation |
Illustrative split — your plan is built from your goal and budget. Ad spend is billed by the platforms directly to you.
Audiences and sample ad lines
Audiences are kept broad and location-based. The ad lines below are samples, not final copy.
Audience: people living or working near the branch
A radius around each clinic, adjusted for traffic and how far patients usually travel for your specialty.
Audience: people searching treatment terms locally
Search keywords such as the treatment name plus your area. No targeting based on someone's health condition.
Sample ad lines
'Gentle dental care in Indiranagar. Weekday evening slots — book on WhatsApp.' · 'Meet our physiotherapist for a first assessment. Choose a time that suits you.' · 'Questions about a treatment? Message our clinic team and get a clear answer.'
Sample WhatsApp follow-up script
A sample of how a first enquiry from a Google ad could be handled. Medical questions always go to your staff.
Lead: Hi, do you do root canal? How much?
Business: Hi Anjali, thanks for messaging [Clinic name]. Yes, we do. The cost depends on the tooth and what the dentist finds, so we start with a consultation and X-ray.
Business: Would you like to book a consultation? We have slots today at 6 pm and tomorrow at 11 am or 5:30 pm.
Lead: Tomorrow 5:30 is fine. Is it painful?
Business: That's a good question for the dentist — I'll note it so the dentist can explain everything at your visit. You're booked for tomorrow at 5:30 pm at our Indiranagar branch.
Lead: Ok. Where exactly?
Business: Here is the location pin. Please bring any old X-rays if you have them. I'll send a reminder tomorrow afternoon.
Lead: Thanks
You approve every ad before a rupee is spent
Campaigns are created in your clinic's own ad accounts and stay paused until you sign off on them. One click pauses all of them again. You log in to the platforms yourself, so we never handle your passwords, and the platforms bill ad spend to your clinic directly.
A note on healthcare advertising rules
Health advertising is regulated by the ad platforms and, depending on your country, by medical councils and consumer law. We follow platform health-ad policies, avoid promises about results, and keep before-and-after images out of ads. Doctors may also have their own professional rules on advertising, so you review every line before approval.
The WhatsApp assistant is there for logistics — timings, location, booking and reminders. It is set up to hand any clinical question to your team, and patients are only messaged after they have reached out or opted in.
Price
Credits from ₹899 + GST or $9.99. No retainer, no subscription
You buy credits once and they only move when something is done: a lead found, an invite sent, a conversation handled, a campaign built. A quiet week costs nothing, and credits never expire. Ad spend is separate and paid to the platforms from your own ad accounts.
Want to see it before you talk to anyone? Watch how the product works on boostmysites.in: you set a goal, review the plan, and nothing spends until you approve.
Questions buyers ask
Will the WhatsApp assistant give medical advice to patients?
No. It handles booking, timings, location and reminders. Anything clinical is handed to your doctors or staff, and you set that rule before launch.
Can you run ads for treatments like hair transplant or weight loss?
Some treatments face tighter platform rules than others. We check the current policy for each one, write copy that avoids outcome claims, and tell you upfront if a treatment is unlikely to be approved.
We have three branches. Can each get its own leads?
Yes. Each branch can have its own location targeting and booking slots, and leads are routed to the right branch team with their chat history.
Is patient data safe?
Ads run in your accounts and leads flow into your CRM. We collect only what is needed to book an appointment and do not ask for medical records over WhatsApp.
Can you promise a certain number of patients each month?
No. We do not guarantee patients, bookings or revenue. You get a clear plan, campaigns that only spend after your approval, and a weekly report on what worked.
Keep reading
Free campaign plan
See your campaign plan before you spend.
Tell us what you sell and who you want to reach. We'll show you the plan: budget split, audiences, ad copy. Nothing goes live until you approve it.