Industries · Agencies
Lead generation for agencies that are tired of feast-or-famine months
Agencies are great at winning clients for others and often too busy to do it for themselves. We run lead generation for agencies that keeps outreach, ads and follow-up going while your team delivers client work. The result we aim for is a calendar of discovery calls with businesses that fit your services.
Three reasons agency pipelines run dry
Marketing, design, web, video and consulting agencies tell us the same story.
New business stops when delivery gets busy
When the team is flat out on client work, nobody sends proposals or follows up. Two months later a big client leaves and the pipeline is empty.
Too many enquiries are the wrong size
Small one-off jobs and people asking for a logo 'by tomorrow' eat the founder's time. The retainers you actually want are harder to find.
Every agency sounds the same
Prospects get pitched by many agencies each week. Generic messages about 'growing your brand' are ignored, and personalising each one by hand does not scale.
The campaign plan we would run for an agency
Example goal: 'Book discovery calls with D2C brands doing their own marketing who need a performance agency.'
- 01
Pick a niche you can prove
We start from the industries and services where you already have work to show. A focused message to one type of client beats a broad one to everyone.
- 02
Run outreach in the background
The Lead Scout finds businesses that match your target, the Enrichment agent adds context, and LinkedIn outreach and email sequences go out at a steady, human pace — even in the weeks you are busy delivering.
- 03
Back it up with ads where buyers look
LinkedIn Ads reach founders and marketing heads, Google Search covers people looking for your service in your city, and Meta retargets visitors who read your case work.
- 04
Qualify before the call
The Qualifier agent asks about the prospect's current setup, the kind of help they want and their monthly budget range, so the founder joins calls already knowing the fit.
- 05
Book, report and adjust
The Scheduler agent books discovery calls. The 20-minute optimisation loop moves budget toward what produces qualified calls, and the Report Writer sends a plain-English weekly summary.
Sample budget split for an agency
A share of your own ad budget, to show the shape of a plan. Outreach runs alongside.
| Channel | Share of your budget | Job in the plan |
|---|---|---|
| LinkedIn Ads | 40% | Founders and marketing heads in your target industries |
| Google Search | 30% | Businesses searching for your service in your city or niche |
| Meta retargeting | 15% | People who visited your work pages or watched your videos |
| YouTube | 10% | Short breakdowns of how you approach client problems |
| ChatGPT ads | 5% | A small test where buyers research agencies and services |
Illustrative split — your plan is built from your goal and budget. LinkedIn outreach and email are not part of ad spend.
Audiences and sample ad copy
Sample lines only. Real copy comes from your own work, niche and voice.
Audience: founders running marketing themselves
Owners of growing businesses in your niche who are still handling ads, content or design in-house.
Audience: in-house marketing teams that need extra hands
Marketing managers at mid-sized companies who need a specialist partner for one channel or a launch.
Sample ad lines
'Running your own Meta ads between meetings? Let's talk about handing them over.' · 'Website redesigns for clinics, built around booking appointments.' · 'See how we plan a product launch, step by step — then book a 20-minute chat.'
Sample WhatsApp follow-up script
A sample follow-up with a founder who replied to LinkedIn outreach and shared their number.
Business: Hi Meera, thanks for replying on LinkedIn. This is the team at [Agency name]. You mentioned your ads are being run in-house right now?
Lead: Yes, I do it myself on weekends honestly
Business: That's common for founders at your stage. Which channels are you running, and what would you most like off your plate?
Lead: Meta and Google. Mostly want someone to handle Meta properly
Business: Got it. Roughly what do you spend on Meta each month? A range is fine — it helps us suggest the right kind of support.
Lead: Around 2-3 lakhs
Business: Thanks. Would a 20-minute call with our founder help? He can look at your current account structure with you. Thursday 4 pm or Friday 11 am?
Lead: Friday works
Business: Booked for Friday at 11 am. Our founder will send a meeting link. If you can, share read access to the ad account before the call.
Your agency's accounts, your approval
Campaigns for your own new business run in your agency's own ad accounts, staged paused until you approve them, with one click to pause everything. You sign in to each platform yourself and we never see or store your passwords. Ad spend is billed by the platforms to your agency, not routed through us.
Protecting your agency's reputation
Your outreach reflects on your brand, so we keep it modest: a small number of personal messages a day, no fake familiarity and no inflated claims. We only reference client work you are allowed to share, and we never invent results or logos.
Prospects who say 'not now' are moved to a slower email track rather than chased. The CRM shows every lead's source, score and conversation, and the weekly report makes it clear whether outreach, ads or referrals are bringing in the calls.
Price
Credits from ₹899 + GST or $9.99. No retainer, no subscription
You buy credits once and they only move when something is done: a lead found, an invite sent, a conversation handled, a campaign built. A quiet week costs nothing, and credits never expire. Ad spend is separate and paid to the platforms from your own ad accounts.
Curious what each step costs? See how credits work on boostmysites.in: a qualified lead is 12 credits, a WhatsApp conversation 10, a campaign built 150.
Questions buyers ask
Can we use this to find clients for our own agency, not just our clients?
Yes, this page is about exactly that: running outreach, ads and follow-up to win new clients for your agency.
Will prospects know the outreach is automated?
Messages are written in your voice, sent at a human pace and replies come straight to your team. You approve the templates before anything is sent.
We only want retainer clients. Can you filter for that?
Yes. The qualifying questions ask about ongoing needs and budget range, and the lead score reflects how closely each prospect fits your retainer criteria.
Do we need a big ad budget to start?
No. Some agencies start with outreach and a small retargeting budget. You set a budget you are comfortable with, and the plan is built around it.
Will you guarantee new retainers?
No. We do not guarantee leads, calls or signed clients. You approve the plan, keep control of spend and see a weekly report on what came in.
Keep reading
Free campaign plan
See your campaign plan before you spend.
Tell us what you sell and who you want to reach. We'll show you the plan: budget split, audiences, ad copy. Nothing goes live until you approve it.