Industries · Ecommerce
Lead generation for ecommerce brands that want customers, not just clicks
Most visitors to an online store leave without buying and without leaving a way to reach them. Our lead generation for ecommerce turns ad traffic into subscribers you can talk to on WhatsApp and email, then brings them back to buy. It all runs inside your own ad accounts, and you approve every campaign first.
Where online stores lose shoppers
D2C founders and store owners usually point to three leaks.
Paid traffic leaves without a trace
You pay for a click, the shopper browses two products and closes the tab. Without an email or WhatsApp number, the only way to reach them again is to pay for another ad.
Abandoned carts and pre-purchase questions
Shoppers hesitate over size, delivery time, cash on delivery or returns. If nobody answers that question quickly, the cart is simply left behind.
Rising ad costs with no repeat buying
When every sale needs a new ad click, margins get thin. Brands that never build a list of past buyers end up renting the same customers again and again.
The campaign plan we would run for a D2C brand
Example goal: 'Grow WhatsApp subscribers for our skincare brand and turn them into first orders.'
- 01
Turn ad clicks into subscribers
Meta and Google ads point to an offer worth signing up for — a size guide, a first-order code, early access to a drop. The shopper leaves a WhatsApp number or email, with clear consent to be messaged.
- 02
Answer the questions that block a purchase
The WhatsApp assistant answers common pre-purchase questions about sizing, delivery and returns from the policies you provide, and sends the product link back when the shopper is ready.
- 03
Follow up on carts and browsing
The Follow-up agent sends reminders on WhatsApp and email to subscribers who left a cart, within the frequency limits you set.
- 04
Win back past buyers
Email and WhatsApp sequences invite past buyers to restock, try a related product or see a new launch, so not every order depends on paid ads.
- 05
Let the loop handle budget
Every 20 minutes the optimisation loop checks which products, audiences and creatives are producing subscribers and orders, shifts budget toward them and pauses the rest. Fatigued creatives are flagged, which matters for fast-moving product ads.
Sample budget split for an online store
A share of your own monthly ad budget, shown to explain the approach.
| Platform | Share of your budget | Job in the plan |
|---|---|---|
| Meta (Instagram and Facebook) | 45% | Product reels and sign-up offers to new audiences |
| Google Search and Shopping | 30% | Shoppers searching for your product category or brand |
| YouTube | 10% | Product demos and unboxing videos |
| Meta retargeting | 15% | Store visitors and video viewers who have not subscribed yet |
Illustrative split — your plan is built from your goal and budget. Where available in your market, TikTok or Snapchat can be added.
Audiences and sample ad copy
Starting audiences would usually be people interested in your category, lookalikes of your past buyers built from your own customer list, and visitors who browsed product pages in the last few weeks.
Sample line for new audiences: 'Not sure about your shade? Get our two-minute shade guide on WhatsApp.'
Sample line for retargeting: 'Still thinking about the cotton kurta set? Ask us anything about sizing before you order.'
Sample line for past buyers: 'Running low? Your usual is back in stock — reorder in two taps.' These lines are for illustration; we write final copy from your products, offers and brand voice, and you approve it.
Sample WhatsApp follow-up script
A sample conversation with a shopper who subscribed through an Instagram ad and left an item in the cart.
Business: Hi Sana, thanks for joining [Brand name] on WhatsApp. Here is the size guide you asked for. Any questions, just reply here.
Lead: Thanks. I added the green kurta set but not sure M or L
Business: Happy to help. What is your usual size in tops, and do you prefer a relaxed or a closer fit?
Lead: Usually M, I like it loose
Business: Then L would give you the relaxed fit. The set is cotton and does not shrink much after the first wash.
Lead: Ok. Is COD available to Jaipur?
Business: Yes, cash on delivery is available to Jaipur, and delivery usually takes a few working days. Here is your cart link with size L selected.
Lead: Done, ordered
Business: Thank you! You'll get tracking details here once it ships.
Your store, your ad accounts, your switch
We set up campaigns in your brand's own Meta, Google and YouTube accounts and keep them paused until you approve. During a stock-out or a sale change, one click pauses everything. You log in to each platform yourself, we never see or store your passwords, and the platforms bill ad spend directly to your business.
Consent and policy in ecommerce messaging
WhatsApp and email follow-ups only go to people who chose to subscribe, and every message makes it easy to stop. Ad copy follows each platform's commerce policies: no fake urgency, no claims your product page cannot back up, and discounts that actually exist in your store.
Each week the Report Writer agent explains in plain English how many subscribers came in, which products drew the most interest, how carts were followed up and where budget moved. Leads are scored and kept in the CRM, so your team can see who is a repeat buyer and who is new.
Price
Credits from ₹899 + GST or $9.99. No retainer, no subscription
You buy credits once and they only move when something is done: a lead found, an invite sent, a conversation handled, a campaign built. A quiet week costs nothing, and credits never expire. Ad spend is separate and paid to the platforms from your own ad accounts.
Prefer to run this yourself? Everything on this page works inside boostmysites.in, our product. Start with 2,500 credits and pay only when something is done.
Questions buyers ask
Is this only for collecting leads, or does it drive sales too?
Both. Ads can point straight to products for sales and to sign-up offers for subscribers, and the follow-up system works to turn subscribers into orders. We do not guarantee sales or a return on ad spend.
Can the WhatsApp assistant answer product questions?
Yes, from the product details and policies you provide. Anything outside that, such as a complaint or a special request, is handed to your team.
Will this spam our customers?
No. Messages only go to people who opted in, you set how often follow-ups can go out, and every subscriber can stop messages at any time.
We sell on marketplaces too. Does this help there?
The system is built around your own store and your own customer list. Ads can point anywhere you choose, but follow-up works best for customers you can contact directly.
How do I decide how much to spend on ads?
Our ad budget calculator can help you pick a starting number. Then you set a goal and budget, and the plan splits it across platforms for you to review and change before approving.
Keep reading
Free campaign plan
See your campaign plan before you spend.
Tell us what you sell and who you want to reach. We'll show you the plan: budget split, audiences, ad copy. Nothing goes live until you approve it.