Students looking to study abroad enquire late at night, compare three or four consultants, and pick the one who answers first and sounds sure. For an overseas education consultancy we set up ads and an always-on WhatsApp reply. In 14 days: 11 ad leads, 8 qualified, all 11 contacted and a counselling session booked.
At a glance
| Client | An overseas education consultancy in western India |
|---|---|
| Goal | Students and parents ready for counselling for the next intake |
| Channels | Meta lead forms, Google search ads, WhatsApp AI, CRM |
| Period | 20 October to 2 November 2026 |
| Result | 11 ad leads, 8 qualified, 11 contacted, 1 counselling session booked |
The challenge
The consultancy had run its own campaigns, and leads arrived in Facebook, Google and the phone with no single list. Some students were asked the same questions three times; others never heard back.
What we did
- Targeting by state and intake. Google search ads ran across Karnataka, Andhra Pradesh and five more states for students searching courses abroad. Meta lead forms reached students and parents by age and interest.
- Forms that qualify. Country, course, budget and intake are asked up front, so the counsellor knows the case before the call.
- The client's own campaign, adopted. When the consultancy made its own November campaign in Ads Manager, our dashboard picked it up and tracked its leads too, instead of fighting it.
- WhatsApp AI in the first minute. Every new student gets a reply, the right document checklist and a counselling slot.
The results
- 11 leads from ads in 14 days.
- 8 qualified: right course, realistic budget, applying for the coming intake.
- All 11 contacted; 1 counselling session booked in the first two weeks.
What we learned
Education leads need patience. A student often decides weeks after the first message, so the AI keeps a gentle follow-up going until the intake deadline, and old leads from last year are woken up when a new intake opens. The second lesson: keep the ad account's payment method healthy. A payment error stopped the November campaign for a few days, and in education every lost week near a deadline costs students.
How we work for education consultants
- Campaigns timed to intakes and exam dates, not run flat all year.
- Replies in the student's language, with parents included when they ask.
- Counsellors receive the case with country, course and budget already filled in.
- Reports show counselling sessions and applications, not just leads.
Questions owners ask us
What does a study abroad lead cost?
It varies by country, course and season. We judge campaigns on qualified students and booked counselling sessions, then move budget to the states and courses that bring them.
Can the AI answer visa and university questions?
It answers from the consultancy's own information and hands anything specific to a counsellor. It never promises admission or a visa.
How we report: every number here comes from the client's own lead list in our CRM for 20 October to 2 November 2026. We do not name clients without their permission.
Want the same for your business? Leave your WhatsApp number and we will show you, for your industry and city, which ads to run, what the AI says to your enquiries and what a realistic first month looks like.
